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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">vovr</journal-id><journal-title-group><journal-title xml:lang="ru">Высшее образование в России  (Vysshee obrazovanie v Rossii = Higher Education in Russia)</journal-title><trans-title-group xml:lang="en"><trans-title>Vysshee Obrazovanie v Rossii  = Higher Education in Russia</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">0869-3617</issn><issn pub-type="epub">2072-0459</issn><publisher><publisher-name>Moscow Polytechnic University</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.31992/0869-3617-2019-28-7-71-84</article-id><article-id custom-type="elpub" pub-id-type="custom">vovr-1811</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>СОЦИОЛОГИЯ ВЫСШЕГО ОБРАЗОВАНИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>SOCIOLOGY OF HIGHER EDUCATION</subject></subj-group></article-categories><title-group><article-title>Сдерживание межрегиональной учебной миграции: роль вузов</article-title><trans-title-group xml:lang="en"><trans-title>The Role of Universities in Curbing Interregional Educational Migration</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Захарова</surname><given-names>И. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Zakharova</surname><given-names>I. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Захарова Инна Владимировна – кандидат педагогических наук</p><p>Адрес: 432071, г. Ульяновск, пл. Ленина, 4/5</p></bio><bio xml:lang="en"><p>Inna V. Zakharova – Cand. Sci. (Pedagogy). Assoc. Prof.</p><p>Address: 4/5, Lenin square, Uliyanovsk, 432071, Russian Federation</p></bio><email xlink:type="simple">inna73reg@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Ульяновский государственный педагогический университет им. И.Н. Ульянова</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Ilya Ulyanov State Pedagogical University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2019</year></pub-date><pub-date pub-type="epub"><day>01</day><month>08</month><year>2019</year></pub-date><volume>28</volume><issue>7</issue><fpage>71</fpage><lpage>84</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Захарова И.В., 2019</copyright-statement><copyright-year>2019</copyright-year><copyright-holder xml:lang="ru">Захарова И.В.</copyright-holder><copyright-holder xml:lang="en">Zakharova I.V.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vovr.elpub.ru/jour/article/view/1811">https://vovr.elpub.ru/jour/article/view/1811</self-uri><abstract><p>Рассматривается проблема оттока молодёжи из региона в связи с получением высшего образования. Целью статьи является определение возможностей влияния на потоки межрегиональной учебной миграции. Обосновывается роль вузов в сдерживании учебной миграции из региона и в привлечении миграционных потоков молодёжи. Сделан обзор исследований учебной миграции в регионах России, на его основе выявляются факторы выбора абитуриентами места обучения. Описаны тренды межрегиональной учебной миграции в Приволжском федеральном округе. Проанализированы миграционные планы старшеклассников Ульяновской области. В качестве методов исследования использовались междисциплинарный анализ литературы, социологический опрос, метод экспертных оценок, анализ статистических данных. Эмпирическая база – результаты опроса 1010 старшеклассников, 91 родителя и 27 руководителей образовательных организаций, проведённого в сентябре–ноябре 2018 г. в Ульяновской области. Методологическое основание данной работы – принципы и подходы, сформулированные в исследованиях региональных систем образования в контексте социально-экономических проблем. </p><p>Теоретическую значимость имеет предлагаемая классификация причин учебной миграции из региона и причин остаться в регионе. На основе полученных эмпирических данных предлагаются пути предотвращения учебной миграции из региона. В частности, выявлено, что качество образования в региональных вузах не является для абитуриентов фактором, значительно влияющим на выбор вуза. В наибольшей мере планы старшеклассников обусловлены субъективным восприятием социально-экономических условий региона, в котором они хотели бы получать образование. Поскольку учебная миграция имеет объективные и субъективные причины, для влияния на неё требуется комплекс экономических, правовых и информационно-пропагандистских инструментов. Делается вывод, что в регионе существуют две основные силы, способные влиять на учебную миграцию, – это органы власти и сама территориальная система образования, структурным элементом которой являются вузы. Помимо эффективной образовательной и научной деятельности вузам необходимо осуществлять целенаправленную маркетинговую политику, а также предпринимать усилия по формированию имиджа всей территориальной системы образования. </p></abstract><trans-abstract xml:lang="en"><p>The article addresses the problem of outflow of youth from the region in connection with higher education. The aim is to determine the possibility of influencing the flows of interregional educational migration. The role of universities in curbing educational migration from the region and in attracting migration flows of young people is substantiated. The author presents a review of studies on educational migration and indicates the factors behind applicants’ choice of study location. The article dwells on the trends of interregional educational migration in the Volga Federal district, analyzes migration plans of high school seniors in Ulyanovsk region. The research bases on the methods of interdisciplinary literature analysis, sociological survey, method of expert assessments, and analysis of statistical data. The empirical base of the study became the results of a survey of 1010 high school seniors, 91 parents and 27 heads of educational institutions conducted in September-November 2018 in Ulyanovsk region. </p><p>The proposed classification of the reasons for educational migration from the region and the reasons for staying in the region has a theoretical relevance. Based on the empirical data obtained, the ways of preventing educational migration from the region are suggested. In particular, it is revealed that the quality of education in regional universities is not a factor that significantly affects the choice of study location. To the greatest extent, the plans of school leavers are determined by the subjective perception of the socio-economic conditions of the region in which they would like to receive education. Since educational migration has objective and subjective reasons, the solution of this problem requires a set of economic, legal, advocacy tools. The article argues that there are two main forces in the region that can influence educational migration – these are the authorities and the territorial education system itself, the main structural elements of which are universities. In addition to the effective educational and scientific activities, universities need to conduct the targeted marketing policy, as well as to make efforts to promote their image and the image of the entire territorial education system. </p></trans-abstract><kwd-group xml:lang="ru"><kwd>регион</kwd><kwd>региональные вузы</kwd><kwd>миграция</kwd><kwd>межрегиональная учебная миграция</kwd><kwd>абитуриенты</kwd><kwd>факторы миграционного оттока</kwd></kwd-group><kwd-group xml:lang="en"><kwd>region</kwd><kwd>regional higher educational institutions</kwd><kwd>interregional educational migration</kwd><kwd>school leaver</kwd><kwd>choice of study location</kwd><kwd>factors of migratory outflow</kwd><kwd>curbing of educational migration</kwd></kwd-group><funding-group><funding-statement xml:lang="ru">Исследование выполнено в рамках гранта Российского фонда фундаментальных исследований и Правительства Ульяновской области №18-410-730003 «Анализ конъюнктуры рынка высшего образования Ульяновской области»</funding-statement><funding-statement xml:lang="en">The paper is supported by the Russian Foundation for Basic Research and the government of the Ulyanovsk region under grant no. 18-410-730003 «Analysis of market conditions of higher education in Ulyanovsk region»</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Pittenger D.B. 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