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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">vovr</journal-id><journal-title-group><journal-title xml:lang="ru">Высшее образование в России  (Vysshee obrazovanie v Rossii = Higher Education in Russia)</journal-title><trans-title-group xml:lang="en"><trans-title>Vysshee Obrazovanie v Rossii  = Higher Education in Russia</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">0869-3617</issn><issn pub-type="epub">2072-0459</issn><publisher><publisher-name>Moscow Polytechnic University</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.31992/0869-3617-2021-30-6-144-155</article-id><article-id custom-type="elpub" pub-id-type="custom">vovr-2847</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>УНИВЕРСИТЕТ И РЕГИОН</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>UNIVERSITY AND REGION</subject></subj-group></article-categories><title-group><article-title>Успешность работников старших возрастов как вызов высшей школе</article-title><trans-title-group xml:lang="en"><trans-title>Success and Development of Older Workers as a Challenge to Higher Education</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Дуракова</surname><given-names>И. Б</given-names></name><name name-style="western" xml:lang="en"><surname>Durakova</surname><given-names>I. B.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Дуракова Ирина Борисовна – д-р экон. наук, проф., зав. кафедрой управления персоналом</p><p>г. Воронеж, Университетская пл., 1</p></bio><bio xml:lang="en"><p>Irina B. Durakov - Dr. Sci. (Economics), Prof., Head of the Department of personnel management</p><p>1, Universitetskaya sq., Voronezh, 394006</p></bio><email xlink:type="simple">durakova@econ.vsu.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Майер</surname><given-names>Е. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Mayer</surname><given-names>E. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Майер Екатерина Витальевна – канд. экон. наук</p><p>394006, г. Воронеж, Университетская пл., 1</p></bio><bio xml:lang="en"><p>Ekaterina V. Mayer - Cand. Sci. (Economics)</p><p>1, Universitetskaya sq., Voronezh, 394006</p></bio><email xlink:type="simple">starkavit@rambler.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Воронежский государственный университет</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Voronezh State University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2021</year></pub-date><pub-date pub-type="epub"><day>08</day><month>07</month><year>2021</year></pub-date><volume>30</volume><issue>6</issue><fpage>144</fpage><lpage>155</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Дуракова И.Б., Майер Е.В., 2021</copyright-statement><copyright-year>2021</copyright-year><copyright-holder xml:lang="ru">Дуракова И.Б., Майер Е.В.</copyright-holder><copyright-holder xml:lang="en">Durakova I.B., Mayer E.V.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vovr.elpub.ru/jour/article/view/2847">https://vovr.elpub.ru/jour/article/view/2847</self-uri><abstract><p>В статье реализована попытка представления успешности работников старших возрастов в условиях парадигмы спортинга и формирования экомышления в организациях. Показаны причины переосмысления пролонгированной трудоспособности возрастных работников как новой нормальности. Приведены особенности преподавательской занятости в высшей школе и обоснована необходимость формирования в вузах экоусловий для удержания в организации ключевых профессоров и доцентов, продолжения ими своего творческого труда. Дана характеристика успешного, здорового, активного и продуктивного старения. Определены мероприятия, способствующие замедлению преждевременного кадрового старения.</p></abstract><trans-abstract xml:lang="en"><p>The article implements an attempt to present the success of older workers in the conditions of the sporting paradigm and the formation of eco-thinking in organizations. The reasons for rethinking the prolonged working capacity of age workers as a “new normal” are shown. The article dwells on the features of teaching employment in higher education and makes the case for forming environmental conditions in universities to retain key professors and associate professors so that they can continue their creative work. The authors give characteristics of successful, healthy, active and productive ageing and suggest the measures that help to slow down the premature ageing of personnel.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>старение кадрового состава вузов</kwd><kwd>работники старших возрастов</kwd><kwd>парадигма новой нормальности</kwd><kwd>профессиональная успешность</kwd><kwd>экосистемное мышление</kwd></kwd-group><kwd-group xml:lang="en"><kwd>aging of university faculty</kwd><kwd>“new normal”</kwd><kwd>older workers</kwd><kwd>productive ageing</kwd><kwd>career success</kwd><kwd>ecosystem</kwd><kwd>ecosystem thinking</kwd></kwd-group><funding-group><funding-statement xml:lang="ru">Статья выполнена при финансовой поддержке РФФИ в рамках научного проекта 20-010-00263.</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">El-Erian A.M. 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