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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">vovr</journal-id><journal-title-group><journal-title xml:lang="ru">Высшее образование в России  (Vysshee obrazovanie v Rossii = Higher Education in Russia)</journal-title><trans-title-group xml:lang="en"><trans-title>Vysshee Obrazovanie v Rossii  = Higher Education in Russia</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">0869-3617</issn><issn pub-type="epub">2072-0459</issn><publisher><publisher-name>Moscow Polytechnic University</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">vovr-838</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>УНИВЕРСИТЕТ: ВЧЕРА, СЕГОДНЯ, ЗАВТРА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>UNIVERSITY: YESTERDAY, TODAY, TOMORROW</subject></subj-group></article-categories><title-group><article-title>УНИВЕРСИТЕТ ТРЕТЬЕГО ПОКОЛЕНИЯ: Б. КЛАРК И Й. УИСЕМА</article-title><trans-title-group xml:lang="en"><trans-title>THIRD GENERATION UNIVERSITY: B. CLARK AND J. WISSEMA</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Головко</surname><given-names>Никита Владимирович</given-names></name><name name-style="western" xml:lang="en"><surname>Golovko</surname><given-names>Nikita V.</given-names></name></name-alternatives><email xlink:type="simple">golovko@philosophy.nsc.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Зиневич</surname><given-names>Ольга Владимировна</given-names></name><name name-style="western" xml:lang="en"><surname>Zinevich</surname><given-names>Ol'ga V.</given-names></name></name-alternatives><email xlink:type="simple">ozinevich@gmail.com</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Рузанкина</surname><given-names>Елизавета Александровна</given-names></name><name name-style="western" xml:lang="en"><surname>Ruzankina</surname><given-names>Elizaveta A.</given-names></name></name-alternatives><email xlink:type="simple">lizaruz@yandex.ru</email><xref ref-type="aff" rid="aff-3"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Новосибирский государственный университет; Институт философии и права СО РАН</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Novosibirsk State University; Institute for the Philosophy and Law of the Siberian Branch of the Russian Academy of Sciences</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>Новосибирский государственный технический университет</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Novosibirsk State Technical University</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-3"><aff xml:lang="ru"><institution>Новосибирский государственный технический университет</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Novosibirsk State Technological University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2016</year></pub-date><pub-date pub-type="epub"><day>20</day><month>12</month><year>2016</year></pub-date><volume>0</volume><issue>8-9</issue><fpage>40</fpage><lpage>47</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Головко Н.В., Зиневич О.В., Рузанкина Е.А., 2016</copyright-statement><copyright-year>2016</copyright-year><copyright-holder xml:lang="ru">Головко Н.В., Зиневич О.В., Рузанкина Е.А.</copyright-holder><copyright-holder xml:lang="en">Golovko N.V., Zinevich O.V., Ruzankina E.A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vovr.elpub.ru/jour/article/view/838">https://vovr.elpub.ru/jour/article/view/838</self-uri><abstract><p>Цель статьи - анализ идеи предпринимательского университета, выдвинутой Б. Кларком с позиции концепции «Университет третьего поколения» Й. Уисемы. В классическом понимании предпринимательский университет трактуется как набор дискурсивно упорядоченных практик (независимость от государственного финансирования, качество управленческого персонала, наличие предпринимательской культуры и т.д.), которые демонстрируют потенциал коммерциализации знаний, производимых университетом. Конструктивная интерпретация предпринимательского университета в терминах концепции Университета 3.0 дает возможность оценить качество внутренней политики университета по формированию условий для развития предпринимательской культуры. В рамках концепции Университета 3.0 основанием необходимости формирования «предпринимательской культуры» являются не внешние условия (требования развития инновационной экономики, технологического трансфера и т.д.), а внутренняя потребность справиться со своими собственными проблемами в борьбе за источники финансирования, талантливых профессоров и студентов. Это позволяет перейти от обсуждения условий развития «предпринимательской активности » в контексте «третьей миссии » к проблемам трансформации «первой миссии» - к актуализации учебных планов и педагогической составляющей формирования «предпринимательской культуры».</p></abstract><trans-abstract xml:lang="en"><p>The paper aims to analyze the Clarks' concept of entrepreneurial university within the 3rd generation university theory by J. Wissema. Originally the Clarks' entrepreneurial university is defined by the set of consistent practices (independence from the governmental funding, management quality, entrepreneurial culture etc.) that demonstrate the potential to commercialize an obtained knowledge. The useful interpretation of entrepreneurial university within the Wissema's 3rd generation university theory gives an opportunity to evaluate the quality of internal policies that the university established to develop the entrepreneurial culture. The very fact that within the Wissema's concept the reasons of necessity of the develop of the entrepreneurial culture are not based on the external conditions (requirements to advance the development of the innovation economics, the technology transfer etc.), but are based on the internal requirements to fight the rivalry for funding, talented academics, prospective students etc., helps to move from the discussion of the development of the entrepreneurial activities within the third mission framework to the discussion of the transformation of the first mission by the bringing up to date the curricula and pedagogy towards the entrepreneurial culture shaping.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>предпринимательский университет</kwd><kwd>Университет 3.0</kwd><kwd>теория Тройной спирали</kwd><kwd>Б. Кларк</kwd><kwd>Й. Уисема</kwd><kwd>Г. Ицковиц</kwd><kwd>entrepreneurial university</kwd><kwd>3rd generation university</kwd><kwd>Triple Helix theory</kwd><kwd>J. Wissema</kwd><kwd>B. Clark</kwd><kwd>H. Etzkowitz</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Wissema J. Towards the Third Generation University: Managing the University in Transition. Northampton, MA: Edward Elgar, 2009.</mixed-citation><mixed-citation xml:lang="en">Wissema, J. (2009). Towards the Third Generation University: Managing the University in Transition. Northampton, MA: Edward Elgar.</mixed-citation></citation-alternatives></ref><ref id="cit2"><label>2</label><citation-alternatives><mixed-citation xml:lang="ru">Clark B. Creating Entrepreneurial Universities: Organization Pathways of Transformation. Guildford, UK: Pergamon, 1998.</mixed-citation><mixed-citation xml:lang="en">Clark, B. (1998). Creating Entrepreneurial Universities: Organization Pathways of Transformation. 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