Alumni Capital: University Alumni Relations strategy
https://doi.org/10.31992/0869-3617-2023-32-1-35-50
Abstract
The purpose of this study is to describe the strategies of interaction with alumni and suggest directions for their inclusion in the managerial arsenal of the central administration of the university. The Far Eastern Federal University, relatively recently created on the basis of four independent universities, three of which were strongly industry-oriented, provides rich material for research on strategies of interaction with alumni that have developed in its various structural divisions. At the same time, most of these strategies are not initiated by the central administration, and the biggest part of them even is out of its view. Strategies for interaction with alumni arise as forms of reproduction, increment and conversion of the social capital of alumni, leaders of the academic community and several departments of the university. The university appears to researchers as a kind of “exchange office”, in which there is a constant movement of different types of capital, the main of which is social and its subspecies – alumni capital.
About the Authors
D. I. Zemtsov
Institute of Education, Higher School of Economics, Moscow
Russian Federation
Russian Federation
Dmitry I. Zemtsov – Research Fellow, Vice-Rector
11 Pokrovsky Bulvar, Moscow, 109028
Researcher ID: GXW-3421-2022
Scopus Author ID: 57418383700
I. S. Khukalenko
Center of National Technological Initiative, Far Eastern Federal University
Russian Federation
Russian Federation
Iuliia S. Khukalenko – Can. Sci. (Philology), S enior Researcher, Rector’s Adviser
10 Ajax Bay, Russky Island, Vladivostok, 690922
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