BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT
Abstract
The article highlights the aspects of University branding, presents the activities of Ukhta State Technical University aimed at internationalization of education and promotion of USTU brand in the near and far abroad. Special attention is paid to the Arctic vector of University development and oil and gas dominant as the components of the brand potential of USTU.
About the Authors
O. I. Belyaeva
Ukhta State Technical University
Russian Federation
Russian Federation
Oksana I. Belyaeva – Head of the Department of strategic communications.
Address: 13, Pervomaiskaya str., Ukhta, Komi Republic, 169300
G. V. Korshunov
Ukhta State Technical University
Russian Federation
Russian Federation
Georgy V. Korshunov – Vice-rector on External Affairs.
Address: 13, Pervomaiskaya str., Ukhta, Komi Republic, 169300
References
1. Pulkina, V.A., Korshunov, G.V. (2013). [The Role of Territory Branding in University Development of International Relations]. Vysshee obrazovanie v Rossii = Higher Education in Russia. No. 5, pp. 81-86. (In Russ., abstract in Eng.)
2. Tskhadaya, N.D. (2012). [«Ukhta is the Birthplace of the First Russian Oil»: Strategic Directions of USTU Information Policy]. Vysshee obrazovanie v Rossii = Higher Education in Russia. No. 4, pp. 43-48. (In Russ.)
3. Pulkina, V.A., Korshunov, G.V., Yur’ev, D.O. (2014). [Media Cooperation as a Platform to Implement Scientific and Educational Projects and to Form the Territory Image]. Vysshee obrazovanie v Rossii = Higher Education in Russia. No. 10, pp. 69-75. (In Russ., abstract in Eng.)
4. Tskhadaya, N.D. Severnyi forpost rossiiskogo neftegazovogo obrazovaniya: izbrannye stat’i, doklady, interv’yu, vystupleniya [The Northern Outpost of the Russian Oil and Gas Education: Selected Articles, Reports, Interviews, Speeches]. Vologda, Drevnosty Severa Publ., 2013. p. 24-30.
5. Tskhadaya, N.D. (2013) [Developing the University in Ukhta: An Arctic Turn]. Vysshee obrazovanie v Rossii = Higher Education in Russia. No. 5, pp. 64-69. (In Russ., abstract in Eng.)
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