Corporate Culture as a Tool for Improving University’s Competitiveness
https://doi.org/10.31992/0869-3617-2018-27-11-44-54
Abstract
In recent years, the terms ‘corporate/organizational culture’ and ‘ranking’ have become important reference points for the Russian system of university management and criteria for assessing the quality of higher education. However, these terms are rarely considered as interrelated, which can be explained mainly by the lack of studies assessing the role of corporate culture as a tool for improving universities’ positions in the international rankings. Nevertheless, the available data allow to draw some conclusions about characteristics of the corporate culture of the leaders of the world university rankings (it is a combination of the elements of market, adhocracy and clan types of organizational culture), which are not yet typical for classical Russian universities with the dominance of the elements of clan and bureaucratic/hierarchical types of corporate culture. The article presents the results of two surveys conducted in the RUDN University on the basis of CameronQuinn methodology. They revealed the framework of competing values and showed that over the past decade the share of bureaucratic/hierarchical type decreased due to an increase in the share of market and adhocracy types of culture that are typical for the leaders of world university rankings.
About the Authors
Irina V. Trotsuk
Peoples’ Friendship University of Russia (RUDN University)
Russian Federation
Russian Federation
Dr. Sci. (Sociology), Prof.
6, Miklukho-Maklaya str., Moscow, 117198
Daria V. Sukhoverova
Peoples’ Friendship University of Russia (RUDN University)
Russian Federation
Russian Federation
Master’s Stud.
6, Miklukho-Maklaya str., Moscow, 117198
References
1. Belyaeva, M.I. (2011). [Corporate Culture of the University as a Resource of Organizational Development]. Alma Mater. Vestnik vysshey shkoly = Alma Mater. High School Herald. No. 4, pp. 45-48. (In Russ., abstract in Eng.)
2. Kopytov, V.S., Puchkov, V.M. (2015). [Corporate Culture as the Most Important Marketing Asset of the University]. Nauka i obrazovanie [Science and Education]. No. 12, pp. 20-26. (In Russ.)
3. Prokhorov, A.V. (2011). [Corporate Culture as a Basis for the University Image]. Izvestiya vysshikh uchebnykh zavedeniy. Seriya: Gumanitarnye nauki [News of Higher Educational Institutions. Humanities Series]. No. 4, pp. 50-56. (In Russ.)
4. Abramov, R., Gruzdev, I., Terentiev, E. (2016). [Anxiety and Enthusiasm in Discourses about the Academic World: International and Russian Contexts]. Nezavisimoe literaturnoe obozrenie [Independent Literary Review]. No. 2, pp. 16-32. (In Russ.)
5. Babintsev, V.P. (2017). [Corporate Relations in Russian Universities: Breaking the Tradition]. Vysshee obrazovanie v Rossii = Higher Education in Russia. No. 7, pp. 26-35. (In Russ., abstract in Eng.)
6. Demin, P.V. (2017). [Corporate Culture of the Entrepreneurial University: A Measurement Potential]. Universitetskoe upravlenie: praktika i analiz = University Management: Practice and Analysis. No. 2, pp. 65-75. (In Russ., abstract in Eng.)
7. Petrova, G.I. (2018). [Modern University as a Corporation: A New Role for Traditional Corporativism]. Universitetskoe upravlenie: praktika i analiz = University Management: Practice and Analysis. No. 2, pp. 25-33. (In Russ., abstract in Eng.)
8. Trotsuk, I.V. (2008). [University Ranking: Ideology and Methodology of the ‘Tables of Leagues’ (Foreign Practice)]. Vestnik RUDN. Seriya: Sotsiologiya = RUDN Journal of Sociology. No. 1, pp. 39-48. (In Russ., abstract in Eng.)
9. Cameron, K.S., Quinn, R.E. (2001) Diagnostika i izmeneniye organizatsionnoy kultury [Diagnosing and Changing Organizational Culture]. I.V. Andreeva (Ed). Transl. from Eng. Saint Petersburg: Piter Publ., 320 p. (In Russ.)
10. Lacatus, M. (2013). Organizational Culture in Contemporary University. Procedia – Social and Behavioral Sciences. Vol. 76, pp. 421-425.
11. Pevzner, M.N., Shirin, A.G. (2008). [Organizational Development of Contemporary University and Challenges for Corporate Culture]. Chelovek i obrazovanie [Person and Education]. No. 2, pp. 16-21. (In Russ.)
12. Tkach, D.G. (2016). [New Opportunities to Improve the Competitiveness of Universities]. Alma Mater. Vestnik vysshey shkoly = Alma Mater. High School Herald. No. 2, pp. 105-108. (In Russ., abstract in Eng.)
13. Gulius, N.S. (2017). [Diagnostics and Changes of the University Corporate Culture (on the example of the National Research Tomsk State University)]. Vestnik Tomskogo gosudarstvennogo universiteta. Seriya: Filosofiya. Sotsiologiya. Politologiya [Bulletin of the Tomsk State University. Series: Philosophy, Sociology, Political Science]. No. 38, pp. 79-94. (In Russ., abstract in Eng.)
14. Bogdan N.N., Parfenova I.Yu. (2009). [University Organizational Culture under the Reforms]. Universitetskoe upravlenie: praktika i analiz [University Management: Practice and Analysis]. No. 6, pp. 23-30. (In Russ., abstract in Eng.)
15. Morozova, E.A., Sukhacheva, A.V. (2014). [Corporate Culture in the University: Employees’ and Students’ Opinions]. Vestnik Kemerovskogo gosudarstvennogo universiteta [Bulletin of the Kemerovo State University]. No. 4, pp. 115-122. (In Russ., abstract in Eng.)
16. Linkova, E.G. (2007) Organizatsionnaya kultura universiteta kak faktor ego razvitiya (po rezultatam sotsiologicheskogo issledovaniya) [University Organizational Culture as a Factor of Its Development (based on the results of the sociological study)]. Moscow: RUDN Publ. (In Russ.)
17. Yurina, E.A., Gulius, N.S. (2017). [University Corporate Culture Transformation: Sociological and Linguistic Diagnostic Methods]. Universitetskoe upravlenie: praktika i analiz [University Management: Practice and Analysis]. No. 2, pp. 106-121. (In Russ., abstract in Eng.)
18. Klyuev, A.K., Fadeeva, I.M., Tomilin, O.B., Tomilin, O.O. (2018). [University Management: Transformation Scenarios]. Universitetskoe upravlenie: praktika i analiz [University Management: Practice and Analysis]. No. 1, pp. 93-104. (In Russ., abstract in Eng.)
19. Tomilin, O.B., Tomilin, O.O., Fadeeva, I.M. (2017). [Dynamics of Organizational Culture Changes in Russian Universities]. Universitetskoe upravlenie: praktika i analiz. [University Management: Practice and Analysis]. No. 2, pp. 92-105. (In Russ., abstract in Eng.)
Review
Views:
749
Email this article 