THE REPUTATIONAL LIABILITY OF A HIGHER EDUCATION INSTITUTION: PROBLEMS, EXPERIENCE, PROSPECTS
Abstract
Abstract. The Russian higher education institutions found themselves in difficult conditions which characterize the development of higher school in our country today. They are forced to be not only socially responsible, but also reputationally responsible subjects of education market. The purpose of the article is studying of the reputational liability of a higher educational institution as an important characteristic of its management system. The authors dwell on the content and structure of the reputational liability of educational institution. On the example of a concrete university an experience of forming the reputational liability of a higher education institution is viewed. Technologies to raise the reputational liability are described. The authors come to a conclusion that forming and raising of the reputational liability of Russian higher education institutions should have a long-term character that can be reached by the development of the corresponding development strategy.
About the Authors
Semyon D. Reznik
the Institute of Economy and Management;
Penza State University of Architecture and Construction. Penza
Russian Federation
Russian Federation
Dr. Sci. (Economics), Рrof., Director
Head of the Department
28, Germana Titova, St. Penza, 440028
Tatyana A. Yudina
Penza State University of Architecture and Construction. Penza
Russian Federation
Russian Federation
Cand. Sci. (Economics), Assoc. Prof.
28, Germana Titova, St. Penza, 440028
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