МАРКЕТИНГ В ОБРАЗОВАНИИ: ТЕНДЕНЦИИ ИССЛЕДОВАНИЙ И ПРАКТИКИ
Аннотация
В статье изложены тенденции развития маркетинга образования в России. Описан маркетинговый комплекс вуза, методы оценки его конкурентоспособности и спроса на образовательные программы. Обосновывается необходимость применения организациями высшего образования принципов некоммерческого маркетинга.
Об авторе
Инна Владимировна ЗахароваРоссия
канд.пед. наук, доцент кафедры педагогики и социальной работы
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Дополнительные файлы
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1. Элементы маркетингового комплекса вуза | |
| Тема | вуз; маркетинговый комплекс | |
| Тип | Чистый текст | |
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