M. V. Seroshtan
Belgorod State Technological University named after V.G. Shukhov
Russian Federation

Maria V. Seroshtan – Dr. Sci. (Economics), Prof., Prof. of the Chair of Strategic Management of the Institute of Economics and Management.

46, Kostyukov str., Belgorod, 308012

N. P. Ketova
Southern Federal University
Russian Federation

Nataliya P. Ketova – Dr. Sci. (Economics), Prof., Head of the Chair for Marketing and communications in business, the Faculty of Management.

105/42, B. Sadovaya str., Rostov-on-Don, 344006