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Vysshee Obrazovanie v Rossii = Higher Education in Russia

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MEDIA COOPERATION AS A PLATFORM TO IMPLEMENT SCIENTIFIC AND EDUCATIONAL PROJECTS AND TO FORM THE TERRITORY IMAGE

Abstract

The international informational project of branch media-cooperation between higher education institutions and the enterprises of fuel and energy complex is described in the article. Also the role of similar projects for realizationofeducational programs, introduction of new forms of cooperation and development of territories by means of imagemaking is analyzed. The project «UTimenews» is accomplished within the framework of innovation and technology consortium uniting the universities and companies of mineral sources and fuel and energy complex.

About the Authors

Georgiy V. Korshunov
Ukhta State Technical University
Russian Federation


Daniil O. Yur’Ev
Ukhta State Technical University
Russian Federation


Viktoriya A. Pul’Kina
Ukhta State Technical University
Russian Federation


References

1. Kotler F., Asplund K., Rein I. (2005) Marketing test. Privlechenie investitsii, predpriyatii, zhitelei i turistov v goroda, kommuny, regiony i strany Evropy [Placemarketing. Attracting investments, enterprises, inhabitants and tourists to the cities, communes, regions and the countries of Europe]. St. Petersburg: Publishing house the Stockholm school of economy in St. Petersburg, 205 p.

2. Pocheptsov G.G. (2001) Teoriya kommunikatsii [Communication theory]. Moscow: Vakler Publ.; Kiev: Refl-book Publ., 656 p.


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ISSN 0869-3617 (Print)
ISSN 2072-0459 (Online)